Who We Are  
 
The Boutique at Seneca is an essential component of Seneca Polytechnic’s Fashion Business and Fashion Business Management Programs in Toronto, Ontario. Managed by students and overseen by faculty and student mentors, our on-campus and online stores serve as hands-on learning labs.
 
Each semester, second-year students from these programs operate The Boutique campus store and online store, gaining practical experience in various aspects of the fashion business, from sales to departmental management.
 

Our History 
 
Established in 1973, The Boutique has played a pivotal role in shaping the careers of countless fashion professionals. Over the years, it has provided students with valuable experience in fashion buying, inventory management, digital marketing, and customer service, contributing to Seneca Polytechnic's rich legacy in the field.
 
What We Do 

Partnering with Canadian vendors, we offer customers quality casual and workwear at
competitive prices. Our curated selection includes popular brands like Dex, Black Tape, Garcia, and Lylu along with pre-loved and vintage clothing. We also accept donations of gently used women’s clothing, footwear, and handbags at our campus store, promoting sustainability in fashion.

Meet Our Team 

This semester, The Boutique is proudly managed by twenty-six dedicated second-year students from Seneca Polytechnic’s Fashion Business and Fashion Business Management Programs. Organized into six specialized teams, these students bring creativity, and expertise and oversee every aspect of the business, such as merchandising, in-store marketing, buying, planning, operations, e-commerce, customer experience, styling, and marketing.

Driven by a shared passion for fashion and a commitment to excellence, our team is dedicated to curating a vibrant and engaging shopping experience for every customer. From showcasing the latest trends to providing personalized styling advice, we ensure the Boutique reflects innovation, quality, and care. Our team is excited to serve you this semester. Come and Explore our latest collections at The Boutique at Seneca!